The Moon Miracle a log read article for the Telegraph
Hanna Kainulainen (Visual Identity, Animation, Design), Abby Rose (wireframe), Nicola Ryan (Art Direction), Thom Gibbs (Author)
The Moon Miracle is a celebration of the moon landing and an in depth explorative piece into the miracle it was to achieve such a feat at such an era. The aim was to create a visual identity that would convey this as well as create engaging visual material to support the piece online, in print, and in all marketing material.
Research and Development
The initial inspiration of the chosen route was surprisingly enough war time and communist Soviet Russian posters.
The project started by an in depth exploration and research into past, present and future warfare and how it has been presented throughout the times. We decided to actively avoid referencing known wartime posters as the project is about the past, present and future war and not restricted to one. From a purely visual starting point, the insiration was found from WW1 topography maps and tank tire textures. These visual elements gave the possibility to explore the topics with purely abstract elements while still referencing war time visual elements.
The inspiration behind the final style of the visual material for the project was The NASA Graphics Standards Manual by Richard Danne and Bruce Blackburn.
Early stage research
In the early stages of the project. Visual exploration in the early stages of the project included surreal imagery, early 80’s style technicolour slightly phychedelic experimentation, as well as more bauhaus-type design. The inspiration behind the final style of the visual material for the project was The NASA Graphics Standards Manual by Richard Danne and Bruce Blackburn.